Master Award in
Managing Effective Intercultural Communication and Perspectives
Master Award could transfer 20 credits and 50% tuition fees to Master’s programs of UKeU and/or Partner University.

Master Award in Managing Effective Intercultural Communication and Perspectives
The aim of this award is to develop learners’ understanding of the importance of managing intercultural communication and perspectives that help to determine educational policy applicable to national and international contexts.
Could transfer 20 credits and 50% tuition fee to the Master of Art in Teaching English to Speakers of Other Languages (MATESOL) of SIMI Swiss.
Learning Outcomes:
1. Understand the issues and theoretical constructs surrounding intercultural communication and perspectives.
- 1.1 Explore how an increasingly globalised and connected world necessitates dynamic communication skills.
- 1.2 Assess how intercultural communication has become established as an important aspect of applied linguistics.
- 1.3 Critically evaluate the implications this growth has for educators.
2. Understand how dimensions of culture can be barriers to effective communication.
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2.1 Analyse the influences of culture on communication and perspectives.
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2.2 Explain how barriers of stereotyping and ethnocentrism impede effective intercultural communication and perspectives.
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2.3 Compare and contrast communication barriers between two national contexts.
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2.4 Evaluate the cultural and social impact of barriers to communication in one national context.
3. Understand how to lead interaction in diverse cultural settings within academic contexts.
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3.1 Define intercultural competence.
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3.2 Self-assess own levels of ethnocentrism.
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3.3 Examine our own cultural assumptions and biases.
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3.4 Summarise practical strategies to enhance one’s own and others’ intercultural competence.
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3.5 Explore how to utilise positive aspects of one’s own cultural assumptions and biases to lead positive intercultural communication.
4. Understand the management of intercultural communication in education
- 4.1 Explore the notion of ‘culture shock’ in relation to managing intercultural communication in education.
- 4.2 Examine what is acceptable behaviour and appropriate discourse within educational settings.
- 4.3 Analyse how to manage the challenges associated with adopting unfamiliar communication focussed pedagogies in relation to learning.
- 4.4 Evaluate strategies for managing the disorientation and stress that can arise from unfamiliarity.
Topics:
Issues and Theoretical Constructs:
Course Coverage:
- Meta/theoretical perspectives: critical, interpretive, social science approaches.
- Research contexts: face-to-face, mediated interactions.
- Focus on intracultural, cross-cultural, and intercultural communication with target cultural groups.
Approaches:
Course Coverage:
- Methods and procedures to address communication challenges for individuals with learning difficulties, hearing or visual impairments, and English as a second language.
- Use of feedback skills to enhance communication in the workplace.
Relationships, Persuasion, and Negotiation:
Course Coverage:
- Development of persuasion and negotiation skills tailored to different situations and individuals.
Barriers to Effective Communication:
Course Coverage:
- Hall’s (1976) concept of high and low context cultures.
- Hofstede’s (2001) five dimensions of cultural values and Confucian dynamism.
- Reflection on personal cultural identities and backgrounds in communication.
Influences on Communication:
Course Coverage:
- The role of cultural and religious beliefs, education, class structure, and social priorities in shaping communication.
Interaction:
Course Coverage:
- The cognitive perspective on stereotyping and its impact on face-to-face interactions.
- Evaluation of personal ethnocentrism levels using Neuliep and McCroskey’s (1997) GENE scale.
Implications:
Course Coverage:
- ‘Culture shock’ as an adaptation period in educational and training contexts.
- Relevance of the communication cycle for effective communication.
- Strategies for selecting appropriate tone, language, and level of formality.
- Sequenced delivery linked to assessment and skill development.
- Integrated approaches: e-learning, distance, and blended learning methodologies.
- Addressing barriers and adapting language to engage learners effectively.
Indicative Reading list
- Bhatia, V.K. (1993). Analysing genre: Language use in professional settings. London: Longman
- Bennett, M. J. (2013). Basic concepts of intercultural communication. Paradigms, principles and practices (2nd ed.). Boston: Intercultural Press Connor, U. (1996). Contrastive rhetoric. Cambridge: Cambridge University Press
- Connor, U., Nagelhout, E., & Rozycki, W. (Eds.). (2008). Contrastive rhetoric: Reaching to intercultural rhetoric. Amsterdam: John Benjamins Hyland, K. (2004). Genre and second language writing. Ann Arbor, MI: University of Michigan Press
- Jandt, F. E. (2009). An introduction to intercultural communication: Identities in a global community (5th ed.). Thousand Oaks: Sage Neuliep, J. W. (2014). Intercultural communication: A contextual approach (6th ed.). Thousand Oaks. CA: Sage
- Samovar, L. A., & Porter, R. E. (Eds.). (2003). Intercultural communication: A reader (10th ed.). Belmont, CA: Thomson Wadsworth Swales, J. (2008). Research genres: Explorations and applications. Cambridge: CUP
Website Links
- www.Dylanwiliam.net (Dylan Wiliam, professional development materials)
- www.crll.org.uk (Centre for Research in Lifelong Learning)
- www.excellencegateway.org.uk (Excellence Gateway)
- www.infed.org (Informal education)
- www.geoffpetty.com (Geoff Petty, on-line teaching resources)
- www.ofsted.gov.uk (Office for Standards in Education)
- https://set.et-foundation.co.uk/ (Society for Education and Training)
Entry requirements
To enroll The Master Award, the learner must possess:
- Graduated with a Bachelor’s degree from an accredited university or achieved a Level 6 Diploma according to the European Qualifications;
- For a degree from non-recognized universities; The learner should have followed Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) policy of MI Swiss and/or University Partners;
- Learners must be over 21 years old.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent;
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Master Award, learners receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU);
- Hard copy certificate from UK eUni Worldwide (UKeU) (Optional);
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.
The UKeU’ Master Award means:
UKeU Master Award is the award at the master level and is equivalent to:
- Level 7 certificate of Regulated Qualifications Framework (RQF) of UK
- Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
- Level 7 certificate of Credit and Qualifications Framework (CQFW)
- Level 7 certificate of European Qualifications Framework (EQF)
- Level 9 certificates of the Australian Qualifications Framework (AQF)
- Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
- Level 9 certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can transfer 20 credits from the Master Award course when participating in the Master program. Please see the credit transfer policy HERE.
Tuition fee transfer:
When enrolling in the Master program, graduates from the Master Award will receive a fee reduction equal to 50% of the tuition fees paid for the Master Award. Please refer to the tuition fee transfer policy HERE.
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- For Master Award courses, if an entry bachelor is unavailable, learners must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at UKeU and Partner University so that you could study Master Award but could not move to the Master’s program of UKeU and/or Partner University.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
Pricing Plans
Take advantage of one of our non-profit professional certified courses with favorable terms for your personal growing carreers.
- Live Class (Optional)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate from UKeU and/or Partner Universities
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% tuition fees to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
UKeU MICRO DEGREE
Contact us
If you interested this micro degree course, please feel free to contact with us! Please note that this course is not for profit and learning with full online model.