Master Award in
Strategic Management
Master Award could transfer 20 credits and 50% tuition fees to Master’s programs of UKeU and/or Partner University.
Master Award in Strategic Management
The aim of this award is to develop learners’ understanding of strategic and change management models, as well as the ability to review strategic plans, to propose strategic options, to create implementation plans and to lead organisational changes.
Could transfer 20 credits and 50% tuition fee to the Master of Business Administration (MBA) of SIMI Swiss.
Learning Outcomes:
1. Be able to analyse key external influences on an organisation’s strategy.
- 1.1 Critically evaluate the position of an organisation in its current market.
- 1.2 Critically analyse the effects of existing plans on an organisation.
2. Be able to appraise strategic options for an organisation
- 2.1 Critically explore the relationship between, corporate, business and operational strategies.
- 2.2 Apply strategic models and tools to develop strategic options for an organisation.
- 2.3 Evaluate strategic options for an organisation.
3. Be able to evaluate various tools and approaches to a strategy implementation plan.
- 3.1 Create a relevant vision, mission and strategic goals for an organisation.
- 3.2 Propose a suitable structure for an organisation that fits a strategic plan.
- 3.3 Create a resourced strategy implementation plan.
4. Be able to develop and implement a strategic organisational change management plan.
- 4.1 Apply force field analysis to effectively distinguish forces of change.
- 4.2 Critically evaluate various change management models.
- 4.3 Identify relevant leadership and change agent skills to implement a strategic change in an organisation.
5. Be able to monitor and control the implementation of strategic plans.
- 5.1 Develop a monitoring and control system for the implementation of strategic plans.
- 5.2 Design key success indicators in order to monitor the implementation of the strategic plan.
- 5.3 Distinguish potential risks during implementation.
- 5.4 Review the effectiveness of the strategic plan.
Topics:
Explaining the importance of scanning business environments in making strategic decisions of an organisation
Course Coverage:
- Business environment definition, features, and types; distinctions between culture and organisational environment; key components such as internal (working capacities, employment relations, job satisfaction) and external factors (consumer group demands, stakeholders, competitors).
- Influences of social, political, and technological factors; short, medium, and long-term organisational commitments; competitor analysis and improvement measures.
Using a variety of tools to critically analyse external business environment
Course Coverage:
- Business environment dynamics including characteristics and changes; tools such as SWOT analysis, market research, consumer surveys, and competitor identification.
- Evaluation of threats, opportunities, and data for informed decision-making.
Using a variety of tools to critically analyse internal business environment
Course Coverage:
- Internal management analysis including employee and management reviews, resource analysis, pricing strategies, product life cycle analysis, and communication strategies.
To review the position of an organisation in its current market
Course Coverage:
- Using strategic business planning tools such as SWOT analysis, Porter’s Five Forces, BCG matrix, and market share assessment to measure organisational positioning.
To analyse the effects of existing plans on an organisation
Course Coverage:
- Impact of organisational planning on performance, stakeholder communication, and policy development; alignment between strategy and structure, performance appraisals, and re-engineering processes.
Identify and analyse mandatory competency and competitive advantages of an organisation
Course Coverage:
- Competitive advantage identification, resource analysis, globalisation impacts, and comparative analysis for monitoring and evaluating competencies.
Discussing the relationship between corporate, business, and operational strategies
Course Coverage:
- Strategic relationships and applications; integration of corporate, business, and operational strategies; effective communication, benchmarking, and the impact of technological advancements.
Use various models and tools to develop strategic options for an organisation
Course Coverage:
- Applying models like Mintzberg’s emergent and deliberate strategies, Ansoff matrix, sensitivity analysis, and gap analysis to formulate strategic options.
Analyse and decide strategic and business options
Course Coverage:
- Strategic option evaluation, incorporating business ethics, stakeholder engagement, benchmarking, and leadership to align with organisational goals.
Developing appropriate vision, mission, and strategic goals for an organisation
Course Coverage:
- Situational analysis, stakeholder engagement, and setting targets aligned with organisational values and environmental factors.
Proposing a suitable structure: stakeholders
Course Coverage:
- Stakeholder identification, role analysis, and strategy formulation for effective participation and performance monitoring.
Developing an agreed strategy plan that addresses all resource implications due to new action plan
Course Coverage:
- Analysis of organisational culture and values; SMART target setting; resource auditing and risk assessment.
Carrying out force field analysis
Course Coverage:
- Identification and management of change forces and their impact on organisational dynamics.
Using various change management models
Course Coverage:
- Applying models like Lewin’s Change Management Model, McKinsey 7-S Model, and Kotter’s 8-Step Model for effective organisational change.
Acquiring leadership and change agent skills
Course Coverage:
- Developing leadership and change management skills for strategic implementation, including effective attitudes and appropriate knowledge.
To develop a time schedule for implementation of the plans
Course Coverage:
- Time management and scheduling strategies for effective plan implementation.
To develop key success factors in order to monitor the implementation of the strategic plan
Course Coverage:
- Defining and monitoring success factors for strategic plan implementation using evaluation and control systems.
To analyse potential risk
Course Coverage:
- Risk identification, analysis, and development of contingency plans to mitigate risks during implementation phases.
Indicative reading list
Core texts:
- Johnson, G. and Scholes, K. (2017) Fundamentals of Strategy. Pearson Ltd.
- Gupta, S. and Starr, M. (2014) Productions and Operations Management Systems. Boca Raton, FL: CRC Press.
Additional reading:
- Barney, J. (2010) Gaining and Sustaining Competitive Advantage. New York: Pearson Education.
- Cusumano, M. A. and Markides, C. (2001) Strategic Thinking for the Next Economy. Mason, OH: Cengage Learning EMEA.
- De Wit, B. and Meyer, R. (2004). Strategy: Process, Content, Context. Stamford, CT: Cengage Learning EMEA.
- Finlay, P. N. (2000). Strategic Management: An Introduction to Business and Corporate Strategy. Harlow: Prentice Hall.
- Goold, M., Campbell, A. and Alexander, M. (1994) Corporate-level Strategy: Creating Value in the Multibusiness Company. New York: John Wiley and Sons Ltd.
- Grant, R. (2010) Contemporary Strategy Analysis. Hampshire: John Wiley and Sons.
- Gratton, L. (2000) Living Strategy: Putting People at the Heart of Corporate Purpose. Harlow: Financial Times/Prentice Hall.
- Harrison, J. S. (2002) Strategic Management of Resources and Relationships: Concepts and Cases. Hampshire: John Wiley and Sons.
- Hill, C., Jones, G. and Schilling, M. (2013) Strategic Management: Theory: An Integrated Approach. Stamford, CT: Cengage Learning.
- Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy. Harlow: Financial Times/Prentice Hall.
- Johnson, G. & Scholes, K. (2000) Exploring Public Sector Strategy. Harlow: Financial Times/Prentice Hall.
- Kaplan, R. & Norton, D. (2000) The Strategy-focused Organization: How Balanced Mandatory Card Companies Thrive in the New Business Environment. Massachusetts: Harvard Business School Press.
- Lynch, R. (2005) Corporate Strategy. Harlow: Financial Times/Prentice Hall.
- McGee, J., Thomas, H. and Wilson, D. (2005) Strategy: Analysis and Practice. New York: McGraw-Hill Higher Education.
- Mintzberg, H. (2000) The Rise and Fall of Strategic Planning. Harlow: Financial Times/Prentice Hall.
- Mintzberg, H., Ahlstrand, B. and Lampel, J. (2008). Strategy Safari: Your Complete Guide Through the Wilds of Strategic Management. Harlow: Financial Times/Prentice Hall.
- Pettigrew, A. M., Thomas, H. and Whittington, R. (eds.) (2006) The Handbook of Strategy and Management. London: Sage.
- Stacey, R. D. (2010) Strategic Management and Organisational Dynamics. Harlow: Financial Times/Prentice Hall.
Journals/newspapers:
- The Journal of Marketing
- The European Journal of Marketing;
- The Journal of Marketing Management;
- • Academy of Management Journal;
- British Journal of Management;
- California Management Review;
- European Management Journal;
- Harvard Business Review;
- Journal of Business Strategy;
- Journal of Management Studies;
- Long Range Planning;
- MIT Sloan Management Review;
- Strategic Change;
- Strategy and Leadership;
Websites:
- www.sps.org.uk Strategic Planning Society;
- www.ft.com Financial Times;
- www.managers.org.uk Chartered Management Institute
Entry requirements
To enroll The Master Award, the learner must possess:
- Graduated with a Bachelor’s degree from an accredited university or achieved a Level 6 Diploma according to the European Qualifications;
- For a degree from non-recognized universities; The learner should have followed Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) policy of MI Swiss and/or University Partners;
- Learners must be over 21 years old.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent;
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Master Award, learners receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU);
- Hard copy certificate from UK eUni Worldwide (UKeU) (Optional);
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.
The UKeU’ Master Award means:
UKeU Master Award is the award at the master level and is equivalent to:
- Level 7 certificate of Regulated Qualifications Framework (RQF) of UK
- Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
- Level 7 certificate of Credit and Qualifications Framework (CQFW)
- Level 7 certificate of European Qualifications Framework (EQF)
- Level 9 certificates of the Australian Qualifications Framework (AQF)
- Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
- Level 9 certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can transfer 20 credits from the Master Award course when participating in the Master program. Please see the credit transfer policy HERE.
Tuition fee transfer:
When enrolling in the Master program, graduates from the Master Award will receive a fee reduction equal to 50% of the tuition fees paid for the Master Award. Please refer to the tuition fee transfer policy HERE.
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- For Master Award courses, if an entry bachelor is unavailable, learners must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at UKeU and Partner University so that you could study Master Award but could not move to the Master’s program of UKeU and/or Partner University.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
Pricing Plans
Take advantage of one of our non-profit professional certified courses with favorable terms for your personal growing carreers.
- Live Class (Optional)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate from UKeU and/or Partner Universities
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% tuition fees to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
UKeU MICRO DEGREE
Contact us
If you interested this micro degree course, please feel free to contact with us! Please note that this course is not for profit and learning with full online model.