Learning Outcomes:

Topics:

Indicative reading list 

Core texts: 

• Johnson, G. and Scholes, K. (2017) Fundamentals of Strategy. Pearson Ltd. 
• Gupta, S. and Starr, M. (2014) Productions and Operations Management Systems. Boca Raton, FL: CRC Press. 

Additional reading: 

• Barney, J. (2010) Gaining and Sustaining Competitive Advantage. New York: Pearson Education. 
• Cusumano, M. A. and Markides, C. (2001) Strategic Thinking for the Next Economy. Mason, OH: Cengage Learning EMEA. 
• De Wit, B. and Meyer, R. (2004). Strategy: Process, Content, Context. Stamford, CT: Cengage Learning EMEA. 
• Finlay, P. N. (2000). Strategic Management: An Introduction to Business and Corporate Strategy. Harlow: Prentice Hall. 
• Goold, M., Campbell, A. and Alexander, M. (1994) Corporate-level Strategy: Creating Value in the Multibusiness Company. New York: John Wiley and Sons Ltd. 
• Grant, R. (2010) Contemporary Strategy Analysis. Hampshire: John Wiley and Sons. 
• Gratton, L. (2000) Living Strategy: Putting People at the Heart of Corporate Purpose. Harlow: Financial Times/Prentice Hall. 
• Harrison, J. S. (2002) Strategic Management of Resources and Relationships: Concepts and Cases. Hampshire: John Wiley and Sons. 
• Hill, C., Jones, G. and Schilling, M. (2013) Strategic Management: Theory: An Integrated Approach. Stamford, CT: Cengage Learning. 
• Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy. Harlow: Financial Times/Prentice Hall. 
• Johnson, G. & Scholes, K. (2000) Exploring Public Sector Strategy. Harlow: Financial Times/Prentice Hall. 
• Kaplan, R. & Norton, D. (2000) The Strategy-focused Organization: How Balanced Mandatory Card Companies Thrive in the New Business Environment. Massachusetts: Harvard Business School Press. 
• Lynch, R. (2005) Corporate Strategy. Harlow: Financial Times/Prentice Hall. 
• McGee, J., Thomas, H. and Wilson, D. (2005) Strategy: Analysis and Practice. New York: McGraw-Hill Higher Education. 
• Mintzberg, H. (2000) The Rise and Fall of Strategic Planning. Harlow: Financial Times/Prentice Hall. 
• Mintzberg, H., Ahlstrand, B. and Lampel, J. (2008). Strategy Safari: Your Complete Guide Through the Wilds of Strategic Management. Harlow: Financial Times/Prentice Hall. 
• Pettigrew, A. M., Thomas, H. and Whittington, R. (eds.) (2006) The Handbook of Strategy and Management. London: Sage. 
• Stacey, R. D. (2010) Strategic Management and Organisational Dynamics. Harlow: Financial Times/Prentice Hall. 

Journals/newspapers: 

• The Journal of Marketing 
• The European Journal of Marketing; 
• The Journal of Marketing Management; 
• • Academy of Management Journal; 
• British Journal of Management; 
• California Management Review; 
• European Management Journal; 
• Harvard Business Review; 
• Journal of Business Strategy; 
• Journal of Management Studies; 
• Long Range Planning; 
• MIT Sloan Management Review; 
• Strategic Change; 
• Strategy and Leadership; 

Websites: 

• www.sps.org.uk Strategic Planning Society; 
• www.ft.com Financial Times; 
• www.managers.org.uk Chartered Management Institute 

Entry requirements

To enroll The Master Award, the learner must possess:

• Graduated with a Bachelor’s degree from an accredited university or achieved a Level 6 Diploma according to the European Qualifications;
• For a degree from non-recognized universities; The learner should have followed Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) policy of MI Swiss and/or University Partners;
• Learners must be over 21 years old.

English requirements

If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.

• Common European Framework of Reference (CEFR) level B2 or equivalent;
• Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.

The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.

After graduating with Master Award, learners receive all certified documents from the UKeU.

Certified Documents:

• e-Certificate from the UK eUni Worldwide (UKeU);
• Hard copy certificate from UK eUni Worldwide (UKeU) (Optional);
• Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.

Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.

The UKeU’ Master Award means:

UKeU Master Award is the award at the master level and is equivalent to:

• Level 7 certificate of Regulated Qualifications Framework (RQF) of UK
• Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
• Level 7 certificate of Credit and Qualifications Framework (CQFW)
• Level 7 certificate of European Qualifications Framework (EQF)
• Level 9 certificates of the Australian Qualifications Framework (AQF)
• Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
• Level 9 certificate of the African Continental Qualifications Framework (ACQF)

Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.

Credits transfer:

Learners can transfer 20 credits from the Master Award course when participating in the Master program. Please see the credit transfer policy HERE.

Tuition fee transfer:

When enrolling in the Master program, graduates from the Master Award will receive a fee reduction equal to 50% of the tuition fees paid for the Master Award. Please refer to the tuition fee transfer policy HERE.

The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.

Apply Policy:

• To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
• UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
• For Master Award courses, if an entry bachelor is unavailable, learners must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at UKeU and Partner University so that you could study Master Award but could not move to the Master’s program of UKeU and/or Partner University.
• English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.

Apply Process:

• Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
• Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
• Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
• At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!

The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.