Master Award in
Entrepreneurship and Innovation
Master Award could transfer 20 credits and 50% tuition fees to Master’s programs of UKeU and/or Partner University.
Master Award in Entrepreneurship and Innovation
The aim of this award is to to introduce learners to the basics of business processes and strategies related to enterprise and entrepreneurship, developing knowledge of enterprise and entrepreneurship in global contexts.
Could transfer 20 credits and 50% tuition fee to the Master of Business Administration (MBA) of UKeU.
Learning Outcomes:
1. Be able to critically analyse the concepts and process of entrepreneurship
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1.1 Critically analyse the nature, characteristics and challenges of establishing different kinds of enterprise.
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1.2 Critically assess own entrepreneurial skills and attributes.
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1.3 Evaluate what makes a successful commercial or social entrepreneur.
2. Be able to evaluate innovative and entrepreneurial management processes for a project or organisation.
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2.1 Evaluate methods for encouraging creativity and innovation in organisations.
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2.2 Evaluate potential creative and innovative management ideas.
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2.3 Critically explore how to lead others to positively embrace innovation and change.
3. Be able to critically assess proposals developed from
- 3.1 Analyse business ideas.
- 3.2 Evaluate production, and marketing feasibility of new business ideas.
- 3.3 Produce business planning forecasts using financial techniques.
4. Be able to develop a business plan
- 4.1 Develop a business plan for a new business.
- 4.2 Develop a control and monitoring mechanism for the business plan
Topics:
Nature, characteristics and challenges of entrepreneurship
Course Coverage:
- Establishing different kinds of enterprises; business skills and attributes; skills for new ideas, e.g., paperwork, sales, marketing, finance, production, purchasing; business law; obtaining supplies; maintaining equipment; monitoring quality; getting publicity; writing promotional materials; strategic thinking; communication; dealing with stakeholders; negotiation; decision-making; problem-solving; delegation. Supporting creative, innovative, and entrepreneurial management processes for a project or organisation. Key factors of a successful commercial or social entrepreneur.
Types of innovation
Course Coverage:
- Product development; market development; business model innovations; increasing efficiency and developing cost advantages, e.g., outsourcing, changing production methods, remodelling the supply chain, electronic ordering and invoicing; improving processes; taking calculated risks; having a positive attitude; being motivated and dedicated; flexibility and adaptability; intuitiveness; the drive to succeed and grow; openness to change; vision and capacity to inspire.
Selection and development of ideas
Course Coverage:
- Ideas – value chain; inside/outside; cross-pollination; selection; development; diffusion; role of incubation; systematic approach; adopting appropriate styles for different circumstances; influencing and motivating others – rewarding staff for appropriate behaviours; managing change; influence of vision and mission; aligning policies and procedures with organisational culture.
Tools for creative and innovative solutions
Course Coverage:
- Theory and application of lateral thinking; visioning and problem-solving techniques; analytical tools – sources of business ideas; PESTLE (political, economic, social, technological, legal, environmental) analysis; cost-benefit analysis; decision-making processes and styles.
Risks
Course Coverage:
- Risk analysis; risk management techniques.
Sources of business ideas
Course Coverage:
- Idea development processes; Stage Gate Model; theoretical models, e.g., Graham Wallas’ Preparation (definition of issue, observation, and study), Incubation, Illumination, and Verification stages; Anderson and West’s four-factor theory of group climate for innovation: vision, participative safety, task orientation, and support for innovation. Cultivating imagination and curiosity; mind-maps; problem-solving exercises; overcoming barriers to creativity; journalistic six (asking who, why, what, where, when, how).
Common elements in theoretical models
Course Coverage:
- Preparation using observation, imagination, and curiosity; analysing problems; generating ideas by linking concepts; harvesting, enhancing, and evaluating ideas.
Market research
Course Coverage:
- Primary and secondary research types.
Purposes for micro start-up businesses
Course Coverage:
- Reducing risks; convincing sponsors; connecting with potential customers; analysing production and marketing feasibility; business planning forecasts using financial techniques; cash flows; evaluating projects using accounting and time value of money-based methods.
The nature and purpose of intellectual property rights
Course Coverage:
- Patents; copyrights; trademarks; trade secrets; product vs. process patents; categories of copyright works; distinction between authorial and entrepreneurial works; moral rights; infringement acts.
The basic requirements for trademark registration
Course Coverage:
- Registerable marks; grounds of refusal/objection; requirements for use on particular goods or services; significance of goods/services descriptions on the register.
The requirements for an invention to be patented
Course Coverage:
- Patentable subject-matter; industrial applicability; novelty; inventive step.
An overview of patent application procedure
Course Coverage:
- Contents of a patent; legal requirements for specifications and claims; roles of qualified patent agents; options for national, European, and global patent protection.
Elements of a business plan
Course Coverage:
- Mission, vision, objectives, and company type; organisation charts; sources of funds; brief feasibilities (market, competition, business, financial, production, technical, HR); resource needs; legal business formats: sole trader, partnership, private limited company, social enterprise formats.
Business plan headings
Course Coverage:
- Executive summary; vision; purpose; summary of proposition.
Outline of rewards and management
Course Coverage:
- Goals, risks, skill requirements, legal structure, professional advisors. Financial summary: profit/loss forecasts; cash flow forecasts; break-even analysis.
Funding required
Course Coverage:
- Purpose; timing; preferred sources.
Summary of markets and competition
Course Coverage:
- Local business environment; market research; marketing; promotion; production feasibility; sales strategies.
Control and monitoring mechanisms for the business plan
Course Coverage:
- Schedules and Gantt Charts; organising resources and procedures; key success factors and metrics; balance.
Investor’s needs from potential investment opportunities
Course Coverage:
- Compelling ideas; skills, experience, and knowledge; trust; business acumen; robust risk assessment; potential ROI.
Investment planning stage of the pitch
Course Coverage:
- Gathering evidence; risk management; finance determination; ROI assessment; business and financial plan presentation design; familiarity with venue.
Structure of presentation
Course Coverage:
- Introduction; outline; main points; questions; courteous closing.
Visual aids
Course Coverage:
- Presentation software; handouts; key plan elements; graphics.
Presentation skills
Course Coverage:
- Personal presentation; professionalism; confidence; honesty; content fluency; preparation; energy, enthusiasm, and commitment portrayal.
Negotiation
Course Coverage:
- Anticipating questions; market evidence robustness; skills and expertise; supply security; sales forecast assumptions; ROI calculations; demand capacity; handling challenges; sponsorship bottom lines.
Indicative reading list
Core texts:
- Burns, P. (2007) Entrepreneurship and Small Business. Hampshire: Palgrave. Barrow, P. (2008) The Best-laid Business Plans. London: Virgin.
- Bently, L. (2008) Intellectual Property Law. Oxford: Oxford University Press.
- Ford, B. R., Bornstein, J. M., Pruitt, P. T. and Young, E. (2010) The Ernst & Young Business Plan Guide. Chichester: John Wiley & Sons.
- Green, J. (2005) Starting your own business. New York: How to Books. Jones, P. (2007) Tycoon. Montessori, M: Hodder and Stoughton.
- Mair, J. (2006) Social Entrepreneurship. Hampshire: Palgrave Macmillan.
- Mawson, A. (2008) The Social Entrepreneur, making communities work. London: Atlantic Books.
- Rae, D. (2007) Entrepreneurship: From opportunity to action. Hampshire: Palgrave Macmillan
- Reuvid, J. (2006) Start-up and run your own business. London: Kogan Page.
- Robinson, K. (2005) The element: How finding passion changes everything. London: Penguin.
- Stokes, D. and Wilson, N. (2006) Small business management and entrepreneurship. London: Thomson.
- World Intellectual Property Organisation (WIPO) (2012) The enforcement of intellectual property rights-A case book. Retrieved from: http://www.wipo.int/edocs/pubdocs/en/intproperty/791/wipo_pub_791.pdf
Additional reading:
- Barringer, B. R. and Ireland, D. (2009) Entrepreneurship: Successfully launching new ventures. Boston: Pearson Education.
- Alinsky, S. D. (1999) Rules for radicals. Westminster: Random House. Burgh, B. (2007) The go-giver. New York: Portfolio Hardcover.
- Claxton, G. (2000) Hare brain, tortoise mind: How intelligence increases when you think less. London: Ecco.
- Gittomer, J. (2003) The sales Bible: The ultimate sales resource. Hoboken, N.J.: John Wiley & Sons.
- Gladwell, M. (2002) The tipping point: How little things can make a big difference. London: Back Bay Books.
- Godin, S. (2005) Purple Cow. London: Penguin.
- Godin, S. (2008) Tribes. London: Paitkus
Books:
- Kirby, D. (2002) Entrepreneurship. Maidenhead: McGraw-Hill Higher Education.
- Mawson, A. (2008) The social entrepreneur: Making communities work. London: Atlantic Books.
- Semler, R. (2001) Maverick! The success story behind the world’s most unusual workplace. Harlow: Random House Business Books.
- Vaynerchuck, G. (2009) Crush it! Why now is the time to cash in on your passion. New York: Harper Studio.
- Weinber, T. (2009) The new community rules: Marketing on the social web. Farnham: O’Reilly Media.
- West, C. (2008) Think like an entrepreneur, your psychological toolkit of success. Harlow: Prentice Hall.
Journals/newspapers:
- International Journal of Social Entrepreneurship and Innovation;
- Journal of Innovation and Entrepreneurship;
- Journal of Entrepreneurship;
Websites:
- Journal of Social Entrepreneurship
- http://www.epo.org/index.html • www.businessballs.com
- www.businesslink.co.uk
- www.directedcreativity.com
- www.enchantedmind.com
- www.hypohoist.co.uk
- www.orkneyrose.com/about
- www.sfedi.co.uk
- www.socialenterprise.org.uk
Entry requirements
To enroll The Master Award, the learner must possess:
- Graduated with a Bachelor’s degree from an accredited university or achieved a Level 6 Diploma according to the European Qualifications;
- For a degree from non-recognized universities; The learner should have followed Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) policy of MI Swiss and/or University Partners;
- Learners must be over 21 years old.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent;
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Master Award, learners receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU);
- Hard copy certificate from UK eUni Worldwide (UKeU) (Optional);
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.
The UKeU’ Master Award means:
UKeU Master Award is the award at the master level and is equivalent to:
- Level 7 certificate of Regulated Qualifications Framework (RQF) of UK
- Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
- Level 7 certificate of Credit and Qualifications Framework (CQFW)
- Level 7 certificate of European Qualifications Framework (EQF)
- Level 9 certificates of the Australian Qualifications Framework (AQF)
- Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
- Level 9 certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can transfer 20 credits from the Master Award course when participating in the Master program. Please see the credit transfer policy HERE.
Tuition fee transfer:
When enrolling in the Master program, graduates from the Master Award will receive a fee reduction equal to 50% of the tuition fees paid for the Master Award. Please refer to the tuition fee transfer policy HERE.
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- For Master Award courses, if an entry bachelor is unavailable, learners must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at UKeU and Partner University so that you could study Master Award but could not move to the Master’s program of UKeU and/or Partner University.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
Pricing Plans
Take advantage of one of our non-profit professional certified courses with favorable terms for your personal growing carreers.
- Live Class (Optional)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate from UKeU and/or Partner Universities
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% tuition fees to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
UKeU MICRO DEGREE
Contact us
If you interested this micro degree course, please feel free to contact with us! Please note that this course is not for profit and learning with full online model.