Level 5 Award
in Business to Consumer (B2C) E-commerce
Level 5 Award could transfer 20 credits and 50% tuition fees to Level 5 Diploma programs of UKeU and/or Partner University.
Level 5 Award in Business to Consumer (B2C) E-commerce
The aim of this award is to provide learners with knowledge of business to consumer e-commerce. This includes the concepts and techniques used in mobile e-commerce and ticketing, the psychology of marketing, artificial intelligence (AI) in image recognition and social commerce.
Could transfer 20 credits and 50% tuition fee to the Level 5 Diploma in IT E-Commerce of UKeU.
Learning Outcomes:
1. Understand the concepts and techniques used in mobile ecommerce and ticketing.
- 1.1 Create designs for mobile screens that demonstrate good practice in the use of fonts and graphics.
- 1.2 Analyse the use of location-based services in mobile e-commerce.
- 1.3 Create a mobile ticketing application that uses unique ticket verification.
2. Understand the psychology of marketing.
- 2.1 Analyse the factors affecting a buyer’s purchasing decisions.
- 2.2 Analyse the purchasing decision process.
- 2.3 Analyse the impact of internal and external influences on the buying decision.
- 2.4 Analyse the use of eye-tracking technologies in commerce.
3. Understand the use of artificial intelligence (AI) in image recognition.
- 3.1 Analyse the use of image classification in e-commerce.
- 3.2 Analyse the benefits of augmented reality versus virtual reality in e-commerce.
- 3.3 Assess the implications of using image recognition as a tool to find inappropriate content.
- 3.4 Analyse the way in which image recognition can help eliminate counterfeit products.
4. Understand social commerce.
- 4.1 Evaluate the elements and features of social commerce.
- 4.2 Assess the impact of Pinterest, microinfluencers and in-app purchasing in social commerce.
- 4.3 Analyse the features of different categories of social commerce.
- 4.4 Analyse the distinctions between Soldsie, eBay, Groupon, The Fancy and Kickstarter social commerce applications.
Topics:
Concepts and Techniques in Mobile E-commerce
Course Coverage
Exploring mobile e-commerce applications, ticketing systems, and best practices in design, including the use of fonts and graphics.
Psychology of Marketing and Consumer Behavior
Course Coverage
Understanding the buying process, internal and external influences on purchasing decisions, and the psychology behind consumer behavior.
Artificial Intelligence in E-commerce
Course Coverage
Examining the role of AI in image classification, managing inappropriate content, and detecting Opinion SPAM, along with its applications in Virtual and Augmented Reality.
Social Commerce Strategies
Course Coverage
Analyzing the elements and features of social commerce, including community, reciprocity, and authority, as well as the distinction between onsite and offsite categories.
Indicative reading list
- Mangalam JM (2017): Turbocharge your B2C marketing performance: how to leverage analytics and data science in business-to-consumer marketing, Amazon Digital Services LLC
- Kappler D (2018): B2B & B2C Lead generation: make your sales great again
- Hughes T, Reynolds M 2016) Social Selling: Techniques to Influence Buyers and Changemakers, Kogan Page
Entry requirements
- Learners must be over 18 years old.
- Relevant Level 4 Diploma or equivalent qualification
- Or GCE Advanced level in 3 subjects or equivalent qualification.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Level 5 Award, learners receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU).
- Hard copy certificate from the UK eUni Worldwide (UKeU) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.
The UKeU’ Level 5 Award means:
The UKeU Level 5 Award is a qualification at the higher undergraduate level and is equivalent to the following:
- Level 5 Certificate of the Regulated Qualifications Framework (RQF) in the UK
- Level 8 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
- Level 5 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
- Level 5 Certificate of the European Qualifications Framework (EQF)
- Level 6 Certificate of the Australian Qualifications Framework (AQF)
- Level 5 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
- Level 6 Certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Level 5 Award course when participating in the Level 5 Diploma program. Please see the credit transfer policy HERE
Tuition fee transfer:
When enrolling in the Level 5 Diploma program, graduates from the Level 5 Award will receive a fee reduction equal to 50% of the tuition fees paid for the Level 5 Award. Please refer to the tuition fee transfer policy HERE
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
Pricing Plans
Take advantage of one of our non-profit professional certified courses with favorable terms for your personal growing carreers.
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% paid tuition fees of this award to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
(*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
UKeU MICRO DEGREE
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If you interested this micro degree course, please feel free to contact with us! Please note that this course is a not for profit and learning with full online model.