Learning Outcomes:

Topics:

Understand the structure of a business plan

Course Coverage

• Business planning 

• Analyse environment

• Vision, mission, goals and objectives

• Developing strategy

• Creating a business plan

• Structure of plan – executive summary, company information, market analysis, strategy, marketing and sales, financial issues.

Know how to carry out appropriate analysis to facilitate the development of strategy for an organisation.

Course Coverage

• PESTLE analysis – political, economic, social-cultural, technological, legal, environmental.

• Porter’s five forces analysis – buyers, suppliers, new entrants, substitutes, and industry rivalry.

• Extended model – globalization, digitalization, de-regulation, strategic partners.

Understand the key concepts central to competitive analysis and developing market strategy.

Course Coverage

• Strategic space or group analysis

• Geographical reach

• Market offerings

• Branding

• Quality

• Market research – definition of the problem, data gathering and analysis

• Ansoff matrix – market penetration, market development, product development, diversification.

Understand the role of measuring and monitoring business plan implementation.

Course Coverage

• Strategic choice – suitability, feasibility, acceptability

• Growth, customer satisfaction, value, and brand awareness. Project planning and management 

• Responsibility 

• Accountability

• Assessment against objectives – evaluation, corrective action and avoiding pitfalls

• Crisis management, scenario planning, contingency planning

Indicative reading list 

• Barrow, C., Barrow, P. & Brown, R. (2015) The Business Plan Workbook. 8th ed. Kogan Page
• Fleisher, C. & Bensoussan, B. (2015) Business and Competitive Analysis: effective application of new and classic methods. 2nd ed. Pearson
• Mullins, L. (2016) Management and Organisational Behaviour. 11th ed. Pearson 

Entry requirements

• Learners must be over 18 years old.
• Relevant Level 3 Diploma or equivalent qualification
• Or GCE Advanced level in 2 subjects or equivalent qualification.

English requirements

If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.

• Common European Framework of Reference (CEFR) level B2 or equivalent
• Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
• Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent

The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.

After graduating with Level 4 Award, students receive all certified documents from the UKeU.

Certified Documents:

• e-Certificate from the UK eUni Worldwide (UKeU).
• Hard copy certificate from the UK eUni Worldwide (UKeU) – Optional.
• Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.

Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.

The UKeU’ Level 4 Award means:

UKeU Level 4 Award is a qualification at the undergraduate level and is equivalent to the following:

• Level 4 Certificate of the Regulated Qualifications Framework (RQF) in the UK
• Level 7 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
• Level 4 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
• Level 4 Certificate of the European Qualifications Framework (EQF)
• Level 5 Certificate of the Australian Qualifications Framework (AQF)
• Level 4 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
• Level 5 Certificate of the African Continental Qualifications Framework (ACQF)

Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.

Credits transfer:

Learners can accumulate 20 credits from the Level 4 Award program when participating in the Level 4 Diploma program. Please see the credit transfer policy HERE.

Tuition fee transfer:

When enrolling in the Level 4 Diploma program, graduates from the Level 4 Award will receive a fee reduction equal to 50% of the tuition fees paid for the Level 4 Award. Please refer to the tuition fee transfer policy HERE.

The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.

Apply Policy:

• To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
• UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
• English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.

Apply Process:

• Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
• Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
• Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
• At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!

The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.