Level 4 Award
in Communication in Business
Level 3 Award could transfer 20 credits and 50% tuition fees to Level 3 Diploma programs of UKeU and/or Partner University.
Level 4 Award in Communication in Business
The aim of this award is to equip learners with key skills for effective communication in any context. Effective communication is crucial for a business to achieve its goals. Success depends on how it engages stakeholders and overcomes barriers.
Could transfer 20 credits and 50% tuition fee to the Level 4 Diploma in Logistics and Chain Supply Management of UKeU.
Learning Outcomes:
1. Understand the concept and purpose of communication in a business context.
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1.1 Explain the term “communication”
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1.2 Compare different stages of a communication model.
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1.3 Discuss why effective communication is important to a business.
2. Be able to effectively communicate in a business context.
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2.1 Explain different elements of communication.
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2.2 Demonstrate effective verbal and non-verbal communication.
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2.3 Demonstrate effective written communication.
3. Understand how a business communicates internally.
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3.1 Explain what is meant by the term “internal communication”.
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3.2 Compare ways in which a business communicates internally.
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3.3 Conduct an internal stakeholder analysis with a focus on communication.
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3.4 Assess internal barriers to effective communication in a business.
4. Understand how a business communicates externally.
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4.1 Explain what is meant by the term “external communication”.
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4.2 Compare ways in which a business communicates with external stakeholders.
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4.3 Conduct an external stakeholder analysis with a focus on communication.
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4.4 Assess external barriers to effective communication in a business.
Topics:
Understand the concept and purpose of communication in a business context.
Course Coverage
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Communication as a process
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Upward, downward, lateral and vertical communication
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Linear, interactional and transactional communication models
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Driving change Effective stakeholder engagement
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Positive branding
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Successful marketing campaigns
Be able to effectively communicate in a business context
Course Coverage
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Elements:
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Source and receiver
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Medium
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Coding
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Feedback
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Communication:
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Pitch and tone of voice
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Body language
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Listening skills
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Emotional intelligence
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Digital
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Written
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Face to face
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Push and pull behaviours
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The use of emotional intelligence in written communication.
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Understand how a business communicates internally.
Course Coverage
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Internal communication: all employees are working towards the same goal and know exactly what they should be doing and by when, information sharing, receiving and giving feedback, conflict resolution
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Internal communication methods, ie formal meetings and briefings, e-mail, intranets, internal social media tools, informal meetings, conference calls & webinars, internal newsletters, brochures, and other printed materials, team briefing sessions, message boards, training packs (e.g. induction materials)
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Inter and cross-function communication
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Internal stakeholder analysis. i.e. those who have an interest in the activities and results of the business, the process of identifying these people before the project begins, grouping them according to their levels of participation, interest, and influence in the project, and determining how best to involve them and communicate each of these stakeholder groups throughout.
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Barriers: cultural, language, technology barriers, interpersonal.
Understand how a business communicates externally.
Course Coverage
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External communication: business communicates with people & organisations outside of the business.
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External communication methods i.e. press releases, social media feeds, online videos and webinars, marketing materials, published financial information, letters, emails and telephone conversations with customers and suppliers, reports to government and other agencies, placing/receiving orders, seeking external advice.
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To conduct an external stakeholder analysis with a focus on communication, list key external stakeholders and categorize them; determine their interests and evaluate their influence; identify preferred communication channels and decide on frequency and timing; craft tailored messages ensuring consistency; foster two-way communication and address concerns; track engagement and evaluate effectiveness; implement a feedback loop for continuous improvement and provide ongoing training; and ensure alignment with organizational goals while managing risks.
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Barriers: terminology, language, technology, physical/geographic barriers.
Indicative reading list
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Jovin, E. (2019) Writing for Business, Nicholas Brealy Publishing, London
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Newman, A. (2017) Business Communication; in person, in print, online, Nelson Education Ltd, Boston
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Prince, E.S. (2017) Practical Business Communication, Red Globe Press, London
Additional Resources
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Journal of Business Communication
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Effective Business Communication
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Management Help
Entry requirements
- Learners must be over 18 years old.
- Relevant Level 3 Diploma or equivalent qualification
- Or GCE Advanced level in 2 subjects or equivalent qualification.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Level 4 Award, students receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU).
- Hard copy certificate from the UK eUni Worldwide (UKeU) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.
The UKeU’ Level 4 Award means:
UKeU Level 4 Award is a qualification at the undergraduate level and is equivalent to the following:
- Level 4 Certificate of the Regulated Qualifications Framework (RQF) in the UK
- Level 7 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
- Level 4 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
- Level 4 Certificate of the European Qualifications Framework (EQF)
- Level 5 Certificate of the Australian Qualifications Framework (AQF)
- Level 4 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
- Level 5 Certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Level 4 Award program when participating in the Level 4 Diploma program. Please see the credit transfer policy HERE.
Tuition fee transfer:
When enrolling in the Level 4 Diploma program, graduates from the Level 4 Award will receive a fee reduction equal to 50% of the tuition fees paid for the Level 4 Award. Please refer to the tuition fee transfer policy HERE.
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
Pricing Plans
Take advantage of one of our non-profit professional certified courses with favorable terms for your personal growing carreers.
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% paid tuition fees of this award to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
(*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
UKeU MICRO DEGREE
Contact us
If you interested this micro degree course, please feel free to contact with us! Please note that this course is not for profit and learning with full online model.