Level 3 Award
in Social Media for Business
Level 3 Award could transfer 20 credits and 50% tuition fees to Level 3 Diploma programs of UKeU and/or Partner University.
Level 3 Award in Social Media for Business
The aim of this award is to allow learners to explore how businesses use social media to promote their products and services. Learners will also create a social media policy and plan to meet business requirements.
Could transfer 20 credits and 50% tuition fee to the Level 3 Diploma in Information Technology of UKeU.
Learning Outcomes:
1. Understand the importance of using social media in a business environment.
- 1.1 Discuss recent developments in social media that have changed the way businesses promote products and services.
- 1.2 Identify sources for social media channels to meet business needs.
- 1.3 State the importance of publishing social media content which engages the audience.
- 1.4 Explain the risks and issues related to social media engagement
2. Understand the need for social media content planning and publishing in a business environment.
- 2.1 Discuss considerations for regular posts and other content to be published on social media websites.
- 2.2 Explain the relationship between a social media website and company website.
- 2.3 Evaluate strategy required to create and encourage an online community.
3. Be able to develop a policy and a plan to use social media in a business environment.
- 3.1 Explain why a social media policy is important and consider the implications of not having a policy in place.
- 3.2 Develop a social media policy for a business.
- 3.3 Produce a plan to use social media in a business environment.
- 3.4 Produce a reflective account of the plan to suggest improvements.
Topics:
Understand the features and applications of social media
Course Coverage
- Features: advertising, ecommerce, search engine optimization (SEO), analytics (e.g., Facebook Insights, Twitter Analytics, Google Analytics), audience profiles (age, gender, income).
- Business needs: creating an image or brand, promoting products/services, resolving queries, managing issues.
- Aims and objectives: controlling publishing, marketing, advertising to wider audiences, building online businesses, developing a brand, connecting to global markets, generating leads/sales, improving customer support and staff recruitment/retention.
Explore the emergence of influencers and content types
Course Coverage
- Influencers: online (e.g., bloggers, tweeters), offline (e.g., politicians, journalists), objects (e.g., videos, blog posts), organisations (e.g., pressure groups).
- Content types: images, video, audio, text, links, polls, quizzes.
- Matching content to audience types: general public, niche, existing customers, internal audiences.
Understand issues and risks in social media use
Course Coverage
- Issues: growth in popularity, cultural attitudes, accessibility, legislation, cyberbullying, health issues, data protection, ethical considerations.
- Risks: malware, legal liability, time-wasting, hacking, malicious posts, disclosure of confidential information.
Engage with the target audience
Course Coverage
- Identifying a target audience: age, gender, interests, income.
- Linking content type to audience to ensure engagement.
- Relationship between social media and company websites: social media buttons, links within posts, social media news feeds on company websites.
Develop strategies and implement online communities
Course Coverage
- Strategies: use of promotional techniques (e.g., feedback, surveys, special offers), links between social media and ecommerce sites.
- Implementation: using hashtags, sharing, tagging, joining groups, following people/businesses.
- Monitoring: responding to queries, requests, and complaints on social media streams.
Address specific business requirements for social media
Course Coverage
- Content planning and publishing.
- Developing online communities and enforcing social media policies.
- Promoting honesty and respect in content, ensuring confidentiality, addressing security issues.
- Legal and ethical considerations, separation of company and personal content.
- Consequences of not having a policy: legal liability, public relations issues, employee-employer conflicts, time-wasting.
Plan, review, and refine social media content
Course Coverage
- Planning:
- Planning posts and content to publish.
- Identifying a target audience and linking content type.
- Researching keywords, creating publishing schedules, developing strategies to build communities.
- Reviewing and refining plans:
- Working with clients to improve quality and appropriateness of plans.
- Gathering feedback, communicating with clients (email, verbal), scheduling meetings.
- Adjusting timescales, refining ideas, and solutions.
Indicative reading list
- Lipschultz, J. (2015) Social media Communication: concepts, practices, data, law and ethics. Routledge
- Kasian-Lew, D. (2014) The Social Executive: why leaders need social media and why it’s good for business. Wiley-Blackwell
Entry requirements
- Applicants must be at least 16 years old.
- Completion of full secondary education is required.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
- Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Level 3 Award, learners receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU).
- Hard copy certificate from the UK eUni Worldwide (UKeU) – Optional.
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% tuition fees paid can be transferred.
The UKeU’ Level 3 Award means:
The UKeU Level 3 Award is a qualification at the foundational level and is equivalent to the following:
- Level 3 Certificate of the Regulated Qualifications Framework (RQF) in the UK
- Level 6 Certificate of the Scottish Credit and Qualifications Framework (SCQF)
- Level 3 Certificate of the Credit and Qualifications Framework for Wales (CQFW)
- Level 3 Certificate of the European Qualifications Framework (EQF)
- Level 4 Certificate of the Australian Qualifications Framework (AQF)
- Level 3 Certificate of the ASEAN Qualifications Reference Framework (AQRF)
- Level 4 Certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can accumulate 20 credits from the Level 3 Award course when participating in the Level 3 Diploma program. Please see the credit transfer policy HERE
Tuition fee transfer:
When enrolling in the Level 3 Diploma program, graduates from the Level 3 Award will receive a fee reduction equal to 50% of the tuition fees paid for the Level 3 Award. Please refer to the tuition fee transfer policy HERE
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
Pricing Plans
Take advantage of one of our non-profit professional certified programs with favorable terms for your personal growing carreers.
- Full online videos
- e-Books
- Self-study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate from UKeU and/or Partner Universities
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% paid tuition fees of this award to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
(*) In the event that you receive a scholarship or discount, the fee you should transfer is the amount you actually paid.
UKeU MICRO DEGREE
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