Learning Outcomes:

Topics:

Indicative reading list 

• Strategic Marketing Management: planning, implementation and control by Richard M.S. Wilson and Colin Gilligan, 2004
• Strategic Market Management: Global Perspectives by David A. Aaker and Damien McLoughlin, 2010
• Strategic Marketing Management: A Process-based Approach by Luiz Moutinho and Geoff Southern, 2009
• Strategic Marketing Management 6th Ed. by David A. Aaker, 2001
• Marketing Management: A Strategic Decision-Making Approach by Mullins, 2012 (Not Available in Market since May 2012)
• Marketing Management: A Strategic Decision-Making Approach, 6th Edition (McGraw Hill/Irwin Series in Marketing) by John Mullins, 2006

Entry requirements

To enroll The Bachelor Award, the learner must possess:

• Graduated vocational schools or College or completed 2nd year of Bachelor or
• Relevant NQF / QCF / RQF Level 5 Diploma, or equivalent or
• HNDs/ NVQs/ Foundation degrees/ Diploma of higher education (DipHE) or
• At least 2 year working experience.
• And learners must be over 18 years old.

English requirements

If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.

• Common European Framework of Reference (CEFR) level B2 or equivalent
• Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent
• Or A minimum Pearson Test of English Academic (PTE Academic) score of 51 or equivalent

The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.

After graduating with Bachelor Award, learners receive all certified documents from the UKeU.

Certified Documents:

• e-Certificate from the UK eUni Worldwide (UKeU).
• Hard copy certificate from the UK eUni Worldwide (UKeU) – Optional.
• Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.

Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.

The UKeU’ Bachelor Award means:

UKeU Bachelor Award is the award at the undergraduate level and is equivalent to:

• Level 6 certificate of Regulated Qualifications Framework (RQF) of UK
• Level 9 certificate of Scottish Credit and Qualifications Framework (SCQF)
• Level 6 certificate of Credit and Qualifications Framework (CQFW)
• Level 6 certificate of European Qualifications Framework (EQF)
• Level 7 & 8 certificates of the Australian Qualifications Framework (AQF)
• Level 6 certificate of ASEAN Qualifications Reference Framework (AQRF)
• Level 7 & 8 certificate of the African Continental Qualifications Framework (ACQF)

Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.

Credits transfer:

Learners can accumulate 20 credits from the Bachelor Award course when participating in the Bachelor program. Please see the credit transfer policy HERE

Tuition fee transfer:

When enrolling in the Bachelor of Business Administration program, graduates from the Bachelor Award will receive a fee reduction equal to 50% of the tuition fees paid for the Bachelor Award. Please refer to the tuition fee transfer policy HERE

The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.

Apply Policy:

• To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
• UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
• English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.

Apply Process:

• Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
• Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
• Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
• At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!

The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.