Master Award in
Advanced Business Research Methods
Master Award could transfer 20 credits and 50% tuition fees to Master’s programs of UKeU and/or Partner University.

Master Award in Advanced Business Research Methods
The aim of this award is to equip learners with the skills to prepare for academically based management research through the development and design of research proposals, fostering a critical understanding of philosophical, practical, and ethical concepts within the business environment.
Could transfer 20 credits and 50% tuition fee to the Master Programs of SIMI Swiss.
Learning Outcomes:
1. Be able to develop research approaches in a relevant context.
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1.1 Appraise business research problems.
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1.2 Develop and justify appropriate research aims and objectives within a defined scope and timeframe.
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1.3 Critically explore, select and justify research approaches.
2. Be able to critically review literature on a relevant research topic.
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2.1 Critically analyse different theoretical approaches to a research problem.
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2.2 Create a structured and thorough critical literature review.
3. Be able to design business research methodologies.
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3.1 Critically evaluate relevant research methodologies to reflect the research objectives.
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3.2 Design an appropriate methodology in terms of the research objectives for a defined population.
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3.3 Justify the methodology selected in terms of the research objectives within agreed ethical guidelines.
4. Be able to develop a research proposal.
- 4.1 Create a research question, literature review and methodology.
- 4.2 Propose techniques for use with quantitative and qualitative data collection and analysis.
Topics:
Research problem identification
Course Coverage
- Understanding the research context; research problem identification for investigation; research topic identification; the conceptualisation of a research problem; developing insights; feasibility and possibilities; the search for literatures; setting initial components e.g. working plan, research goals, time table and management, research process, monitoring, evaluation and revision.
Research problem selection and justification: rationale of the proposed research
Course Coverage:
- Appropriateness; reasons for selection of a specific research topic; skills, capacities and knowledge requirement identification; research question and hypothesis formulation; rationale elaboration; essential date setting; review and monitoring process.
Develop appropriate research objectives and justification: background, aims and objectives selection
Course Coverage:
- Reasons for these selections; length of the research; skills, capacities and knowledge enhancement e.g. literature review, methodology, research type selection, data collection and analysis, drawing a successful conclusion; critical knowledge on appropriate research methods e.g. qualitative and quantitative, statistical research tools; research validity, reliability and ethical issues; critical justification of these selections.
Literature review as relevant to the research problem and objectives
Course Coverage:
- Definition, features and ways to do literature review; the generic selection of literature; spotting the sources of literature; justification of an appropriate selection of literature.
To compare different theories and authors
Course Coverage:
- The selection of appropriate theories for the research; conceptualisation of the research phenomenon; including relevant theories and the justification of choices; the strength and credentials of relevant theoretical framework; the understanding and interpretation; developing the theoretical framework.
Critical review of the key literature for inclusion in a research proposal while focusing on concepts and methodologies followed by other
Course Coverage
- Knowledge on acceptability, reliability and validity of literature; the reference style of literature; key literature type selection e.g. journals, books, papers, conference papers; source of literature: library searches, internet, both online and offline publication media.
Research methodologies and relationship with research objectives
Course Coverage:
- Advanced knowledge on research methodologies; action research; intervention research; non intervention research.
Design and choose an appropriate methodology in terms of the research objectives
Course Coverage:
- Designing a research using the most appropriate method; research question or hypothesis test; reliability and validity test; ethical and access issues consideration; quantitative methodology; questionnaire design and distribution; conducting interviews; surveys; qualitative methodology; interviews; observation; case studies.
Justify the methodology selected in terms of the research objectives
Course Coverage:
- Critical knowledge on questions on the questionnaire, interviewee selection, data verification, bias, time and place selection, interview recording; justification of using any selected research tool.
Evaluate and use techniques for use with quantitative and qualitative data
Course Coverage:
- Types of data presentation and analysis; qualitative data analysis e.g. techniques of categorisation and coding; transcripts interpretation, data analysis process, data analysis, data presentation, the use of information technologies, quantitative data analysis e.g. value analysis, coding, data analysis manually and electronically;
Indicative reading list
Core texts:
- Cameron, S. (2005) The MBA Handbook. Harlow: Prentice Hall.
- Saunders, M., Lewis, P. and Thornhill, A. (2010) Research Methods for Business Learners. Harlow: Prentice Hall.
Additional reading:
- Anderson, V . (2009) Research Methods in Human Resource Management. London: Chartered Institute of Personnel and Development.
- Binsardi, A. (2008) Research Methods for Management. Cambridge: International Academic Press.
- Booth, A., Papaioannou, D. and Sutton, A. (2012) Systematic Approaches to a Successful Literature Review. London: Sage Publications. • Bryman, A. and Bell, E. (2011) Business Research Methods. New York: Oxford University Press.
- Burns, R. P. and Burns, R. (2008) Business Research Methods & Statistics Using SPSS. London: Sage Publications.
- Cooper, D. R. and Schindler, P. S. (2006) Business Research Methods. Boston: McGraw Hill.
- Deniels, P . and Becker, L. (2012) Developing Research Proposals. London: Sage Publications.
- Denscombe, M. (2007) The Good Research Guide. Maidenhead: Open University Press.
- Easterby-Smith, M., Thorpe, R. and Jackson, P. (2012) Management Research. London: Sage Publications.
- Fink, A. (2009) Conducting Research Literature Reviews. London: Sage Publications. Flick, U. (2011) Your Research Project. London: Sage Publications.
- Gill, J. and Johnson, P. (2010) Research Methods for Managers. London: Sage Publications. Jankowicz, A. D. (2005). Business Research Projects. London: Thomson Learning.
- Jesson, J. K., Matheson, L. and Lacey, F. M. (2011) Doing Your Literature Review. London: Sage Publications.
- Keleman, M. L. and Rumens, N. (2008). An Introduction to Critical Management Research. London: Sage Publications.
- Malhatra, N. K. (2007) Marketing Research: An Applied Orientation. New Jersey: Pearson.
- McNiff, J. and Whitehead, J. (2009) Doing and Writing Action Research. London: Sage Publications.
- Moutinho, L. and Hutcheson, G. D. (2011) The Sage Dictionary of Quantitative Management Research. London: Sage Publications.
- Robson, C. (2002) Real World Research. Hampshire: John Wiley and Sons.
- Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Learners. Harlow: Financial Times/Prentice Hall.
- Thomas, R. and Lynn, P. (2009) Survey Research in Practice. London: Sage Publications.
Entry requirements
To enroll The Master Award, the learner must possess:
- Graduated with a Bachelor’s degree from an accredited university or achieved a Level 6 Diploma according to the European Qualifications;
- For a degree from non-recognized universities; The learner should have followed Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) policy of MI Swiss and/or University Partners;
- Learners must be over 21 years old.
English requirements
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent;
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or equivalent.
The UKeU reserves the highest decision-making authority regarding admissions and may accept or reject applicants following a thorough review of each applicant’s profile, ensuring that only those capable of benefiting from the course are admitted. Qualifications from diploma mills or fake universities/institutions will not be accepted by UKeU and/or Partner University.
After graduating with Master Award, learners receive all certified documents from the UKeU.
Certified Documents:
- e-Certificate from the UK eUni Worldwide (UKeU);
- Hard copy certificate from UK eUni Worldwide (UKeU) (Optional);
- Accreditation of Prior Experiential Learning for Qualifications (APEL.Q) certified from UKeU for credit and tuition fee transfer.
Because the course is accredited and recognized, learners can easily use their qualifications in the workplace and enjoy many opportunities for career advancement. In addition, if you wish to pursue a degree from UKeU and/or a Partner University, all credits and 50% paid tuition fees can be transferred.
The UKeU’ Master Award means:
UKeU Master Award is the award at the master level and is equivalent to:
- Level 7 certificate of Regulated Qualifications Framework (RQF) of UK
- Level 10 certificate of Scottish Credit and Qualifications Framework (SCQF)
- Level 7 certificate of Credit and Qualifications Framework (CQFW)
- Level 7 certificate of European Qualifications Framework (EQF)
- Level 9 certificates of the Australian Qualifications Framework (AQF)
- Level 7 certificate of ASEAN Qualifications Reference Framework (AQRF)
- Level 9 certificate of the African Continental Qualifications Framework (ACQF)
Learners can transfer all credits and 50% of their tuition fees when enrolling in UKeU and/or Partner University academic programs if they wish to pursue an academic degree.
Credits transfer:
Learners can transfer 20 credits from the Master Award course when participating in the Master program. Please see the credit transfer policy HERE.
Tuition fee transfer:
When enrolling in the Master program, graduates from the Master Award will receive a fee reduction equal to 50% of the tuition fees paid for the Master Award. Please refer to the tuition fee transfer policy HERE.
The UKeU Micro Degree course allows learners to transfer credits and 50% of their tuition fees toward full degree programs offered by UKeU and/or Partner University. UKeU reserves the right to limit admissions once enrollment exceeds the set quotas.
Apply Policy:
- To participate in the UKeU Micro Degree course, learners need to meet the entry criteria corresponding to each level. Please see the “Entry” tab for more details.
- UKeU will not accept applicants whose entry qualifications are from fake universities or institutions that are not accredited.
- For Master Award courses, if an entry bachelor is unavailable, learners must demonstrate a minimum of 5 years of work experience in the relevant field. Please note that a bachelor’s degree is required for the Master’s program at UKeU and Partner University so that you could study Master Award but could not move to the Master’s program of UKeU and/or Partner University.
- English is not a mandatory entry requirement for Micro Degree course, but candidates need to ensure that English is used in reading documents, listening to lectures, and doing assignments. Applicants should note that English is a mandatory requirement when switching to an academic program at UKeU and Partner University.
Apply Process:
- Step 1: To request a consultation for a course that best suits your needs, please email support@ukeu.uk. Our admissions department will contact you to guide you through the required documentation and the next steps in the application process.
- Step 2: Once your application documents are approved and the application fee is paid, UKeU will issue a Letter of Acceptance (LOA). You will then follow the provided instructions, including payment of the tuition fee.
- Step 3: After the tuition fee is paid, UKeU will issue a confirmation letter, provide your login details for the e-learning system, and send you all relevant documents.
- At this point, you have officially become a UKeU student. Welcome, and enjoy your learning journey!
The UKeU Micro Degree course is fully online, allowing you to study anytime and anywhere. You also have the option to attend live classes with UKeU. Final exams will be uploaded to the system and assessed by the UKeU academic board. Learners are required to submit assignments on time; failure to do so will require payment of a resit fee (with up to two attempts allowed). Continued non-compliance on a third occasion will result in being considered as having discontinued the course, and tuition fees will not be refunded.
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Pricing Plans
Take advantage of one of our non-profit professional certified courses with favorable terms for your personal growing carreers.
- Live Class (Optional)
- Full online videos
- e-Books
- Self study contents
- Online tutor videos
- Assignment guide
- e-Certificate
- Hard copy certificate from UKeU and/or Partner Universities
- APEL.Q certified from UKeU for credit and tuition fee transfer
- Deliver hard copy certificate and all certified documents to your home
- Transfer full credits & 50% tuition fees to equivalent academic programs
- Opportunity to get scholarships when becoming Partner Universities' international students
UKeU MICRO DEGREE
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